Sidewalk Runway: “Scarpe Diem”

Montreal based company kicks off marketing campaign at Browns Shoes on Robson

If you’ve visited any of the Browns Shoes’ locations within the last few weeks, you probably noticed the picture postcard style images from Italy. It signifies the start of a partnership between the Montreal based, family owned retailer and the Italian Trade Commission. The “Scarpe Diem” campaign is an opportunity to promote Italian-made footwear and accessories. The campaign was kicked off with a red carpet event at the Robson St. store. The company Founder and Managers from the home office welcomed men’s shoe Designer Christopher Bates. Guests were treated to appetizers, drinks a gift bag with pasta and spaghetti sauce!

 

Photo caption:

 

01: Actresses (L to R) Rukiya Bernard (Van Helsing), Sarah Desjardins (Project MC2), Genevieve Buechner (UnREAL), Michelle Morgan (Heartland).

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02: Designer, Christopher Bates with Mandy Ross & Andy Chu

 

03: Browns’ District Manager, Naji Awad

 

04: Michelle & Rochelle